Zak Goldsmith Supports Hedge Fund to Target Coke?

Americans electing Bush have said, 'f*** you world'. Say, 'f*** you America' by joining KarmaBanque. KarmaBanque in association with The Ecologist magazine is launching the world's first activist hedge fund that will donate profits from short-sales to victims of the American Business Model. As boycotts swell, the potential profits increase.
KarmaBanque

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Article 1 on Zac Goldsmith
Article 2 on Zac Goldsmith
Karma Banque Web Site

We bet they stumble with the plan of punishing Coca Cola for alleged transgressions via an "activist hedge fund". The market is not the place to attempt to settle scores, unless you are prepared to lose. Sure you could win, but does it sound like they think they will lose? Beyond their correct call on Coke or not, their plan and story speaks to the zero-sum game.

Think about it. How does becoming emotionally involved with one stock for political reasons make trading sense? The market needs winners and it needs losers. Losers armed with bad strategy often surrender their bank accounts to winners armed with sound strategy. Can you imagine fund managers like Paul Tudor Jones, Bruce Kovner, Louis Bacon, Bill Dunn, John W. Henry, Kenneth Griffin or Keith Campbell shorting BP stock (up sharply last 12 months) over the course of 2004 just because they didn't like gasoline usage? We hazard a guess their clients would not be clients for long if they behaved in such fashion.